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High five as Influential Agency Group ends the year

Influential Agency Group has topped off a successful 2021 with a flurry of project wins.

Since making its first acquisition in October, adding creative branding agency, Young, Bright and Grey, the team has welcomed five new clients.

The campaign wins are healthcare provider Routes Healthcare; engineering construction experts CPG Europe; hazardous materials specialist Lucion Services; and AssurAcc, a leading provider of financial services.

In addition, Influential Agency Group has expanded its pre-existing work with Unybrands, to welcome to its sub-brand Invigorated Water onboard to develop its digital presence.

Sara Wilde McKeown, Managing Director at Influential Agency Group, said:

“It’s great to finish the year in such a strong position. These project wins are testament to the great work that the team at Influential and Young Bright and Grey have achieved. We have delivered award-winning projects, continually delivered on client accounts and even seen new faces join the group – across our PR, Digital and Creative offering, further expanding the range of services we can offer to our clients.”

The group, which operates from two offices in Manchester and one in Liverpool, won two marketing awards. Its campaigns around vaccine take-up in ethnic communities was acknowledged by Health Services Journal and at the Prolific North awards.

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