Cheshire-based Exhibition Designers’ New gallery at Wimbledon Lawn Tennis Museum opens

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The redeveloped gallery has been designed by the Cheshire-based leading exhibition designers, Mather & Co, who have worked closely with The All England Lawn Tennis Club for more than 15 years.

Kim Kherlopian, Project Director at Mather & Co, said: “As a huge tennis fan, it’s been amazing to be involved in this project – it’s been very interesting exploring some of the most iconic tennis players. Working alongside The All England Lawn Tennis Club has been a pleasure as always and we hope visitors enjoy ‘The Open Era’.

‘The Open Era’ showcases five different themes throughout the gallery – with the main aim of the gallery to put the visitor in the players shoes.

In the Broadcasting at Wimbledon part of the gallery, visitors are faced with an interactive AV graphic wall – explaining how people have consumed information about Wimbledon over the years – from the oldest coverage to current day technologies.

Visitors can delve deeper into many of the experiences of top players from the last sixty years. One interactive compares Arthur Ashe’s winning, Wimbledon year in 1975 to Emma Raducanu’s whirlwind experience in 2021.

As the Dressing Rooms at Wimbledon are private spaces, not part of the official Tour, never filmed or publicised on social media – the interactive bench and lockers in the gallery allows a ‘behind the scenes’ experience. Visitors may choose from a push-button menu of stories about the Dressing Rooms – as told by the players themselves – allowing a more emotional connection.

Emma Traherne, Curator at Wimbledon Lawn Tennis Museum, said: “We aim to give everyone who visits us an unforgettable Wimbledon experience. The new interactives and display techniques used in this redevelopment really help to show what it is like to be a top tennis player and it has been exciting to work with Mather & Co to realise our vision.”

In the rivalries section of the gallery, there are sculptured mannequins of six legendary tennis players including Roger Federer and Martina Navratilova, in iconic poses. Behind the mannequins will play a video show, which gives the viewer a flavour of watching great rivals compete on Centre Court, condensed into a few minutes – multiple matches are combined to give the impression of one continuous game.

‘The Open Era’ is now open to the public.

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