Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

20.8 C
Cheshire
Monday, May 12, 2025

Cheshire Business Marks 5th Year with Gravity-Defying Cake

Cheshire-based RDS, a company that helps to reward firms for research, development and innovation, has marked its fifth year in business by creating the world’s lightest sponge cake. Floating five inches above the table and dubbed ‘the world’s lightest sponge’, the cake was conjured up by the baker behind the Queen’s Platinum Jublilee cake.

The cake took centre stage at the fifth birthday party of Altrincham-based Research and Development Specialists Ltd. (RDS) where it wowed and baffled guests in equal measure.  

It was the creation of award-winning, celebrity cake maker Dawn Butler of Dinkydoodle Cake Designs, whose most recent commission prior to this event was for the Queen herself, to celebrate the Platinum Jubilee. Talking of the cake design, Dawn said: 

“What better way to celebrate a business that helps others to fund their innovation than by creating something totally unique. Pushing the boundaries of science, we used a special ‘lighter than air’ recipe for this sponge, along with a few tricks of the trade, to create the lightest, fluffiest cake the world has ever seen.  

“It’s no illusion, the cake does actually float, although how we achieved that I’m afraid must remain top secret!” 

Dawn is a neighbour and friend of RDS founder, Mark Joyner, who also makes a cameo in the cake design, on front of an edible Time magazine. Mark explains more about the cake commission and the event: 

“We absolutely loved Dawn’s miraculous celebration cake design, which left us all scratching our heads. It was a true reflection of RDS as a business that helps UK companies to continually push boundaries through research and development. We assist people to navigate the HMRC tax incentive, a government-backed schemed that stimulates the economy by rewarding companies for novel, original products and services – just like this cake! 

“You could also say that as a business, RDS has also achieved some real-life miracles. We’ve gone from strength to strength. Having started in a two-man office five years ago, we now reside in a converted spa over 2000 sq. ft. and employ 17 people, with the team growing on a monthly basis. We have over 500 clients and 200 partners.  

“Over the past five years, we’ve signed off 1114 claims, the biggest sum that a company received back through the scheme was over £440,000 in September 2020.  

“And in that time, we’ve also helped businesses to re-invest over £30,000,000 during some of the toughest financial times we’ve ever seen as a country. I still can’t tell you how Dawn has managed to make a cake float though”, he joked. 

Research and Development Specialists Ltd (RDS), is an expert in helping companies to navigate the Government’s HMRC R&D tax incentive scheme.  

For more information and to find out if your company is eligible with a fifteen minute conversation visit https://randdspecialists.co.uk/

spot_imgspot_img

Latest

How a Former School Dropout Became a Game-Changer in UK Leadership Training

Nicky Wallis never imagined she’d one day advise top...

Police close down anti-social behaviour house in Congleton

A property in Congleton that had become a source...

Teen tractor driver jailed after ramming police car

A teenager who deliberately rammed a police car with...

New research shows public often unwilling to help deaf people on public transport

Ahead of Deaf Awareness Week (May 5-11) new research from...
spot_imgspot_img

Newsletter

Don't miss

How a Former School Dropout Became a Game-Changer in UK Leadership Training

Nicky Wallis never imagined she’d one day advise top...

More News

How a Former School Dropout Became a Game-Changer in UK Leadership Training

Nicky Wallis never imagined she’d one day advise top UK brands on leadership strategy. After all, she left school at 12, moved continents twice,...

Why More Cheshire Businesses Are Using Private Plates to Elevate Their Brand

In the bustling business environment of Cheshire, companies are continually looking for innovative ways to stand out and capture the attention of potential customers....

PPE Specialists J&K Ross Appoint Key Account Manager

Warrington’s PPE and workwear specialists, J&K Ross has welcomed Jill Ratcliffe as Key Account Manager. With over three decades of experience in health and safety, Jill...