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Tuesday, January 28, 2025

Free events to focus on challenges facing tourism in post-pandemic world

Two free events focussing on the tourism sector in a post-pandemic world are being held next month.

The events both take place on Thursday, October 13, at the Sykes Holiday Cottages head office (One City Place, Chester, CH1 3BQ) in Chester and are looking at issues such as sustainability, technology, partnerships and the challenges facing the UK tourism sector in the post-pandemic environment.

The events aren’t just suitable for businesses in Cheshire but North Wales and beyond. Their details are:

Marketing Cheshire Focus On Sustainability Conference

9am arrival followed by a half day conference and networking lunch.

This event has been designed to inspire, inform and enable businesses in the travel, tourism and hospitality sector to grow successfully and sustainably.

Attendees will have the chance to learn from expert speakers about the business case for change.

Confirmed speakers include:

  • Graham Donoghue, CEO Sykes Cottages – Balancing Profit and Purpose
  • Donna Okell, Founder UK for Good – What’s B Corp, why it matters for the sector, and how can you become one
  • Jennifer Kelly, Head of Sustainability, Chester Zoo – The sustainable future of our businesses
  • Kathryn Porter, Metaverse Learning – Responsibly recruiting and building teams as part of a retention strategy

The event is sponsored by Sykes Holiday Cottages, Sanderson Phillips and Cheshire and Warrington Local Enterprise Partnership.

Tourism Society – Tourism in the post pandemic environment

5.30pm start and due to end around 7.15pm.

The Tourism Society will be holding this open event to discuss the challenges facing the UK tourism sector in the post pandemic environment.

Speakers will include:

  • Deborah Heather, Chair of the Tourism Society and CEO Quality in Tourism
  • Graham Donoghue, CEO Sykes Holiday Cottages
  • James Berzins, Managing Director of TXGB

A panel of experts from the North West and North Wales will give their views on the current challenges.

Nicola Said, Commercial Director at Marketing Cheshire, said: “Recovery from the pandemic, climate change and economic uncertainty are just some of the issues posing unprecedented challenges for the tourism sector and we know the pressure is likely to intensify.

“Hotels, restaurants and attractions are facing these challenges while also trying to focus on the likes of keeping great employees, driving sustainable profitability and manging their environmental impact.

“These two events will bring leisure businesses together to look at ways of tackling these challenges as well as growing and developing.”

Graham Donoghue, CEO of Sykes Holiday Cottages, said: “We look forward to meeting new faces from across the UK tourism and travel industry in October as we prepare to host two separate events at our Chester HQ.

“From one event discussing the challenges and opportunities on the horizon for the tourism sector post-pandemic, to another exploring how UK travel businesses can grow both successfully and sustainably, these events will see industry insiders come together to debate these vital topics and inspire each other on what lies ahead.”

Katrina Kerr, chair of Chester BID, said: “Thanks to Sykes we are able to hold two free event for tourism professionals in the North West and North Wales. It’s a great opportunity to discuss the future for tourism in our area.”

While both events are free to attend, tickets need to be booked in advance:

Marketing Cheshire Focus On Sustainability Conference

Tourism Society – Tourism in the post pandemic environment

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