Customize Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorized as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Advertisement cookies are used to provide visitors with customized advertisements based on the pages you visited previously and to analyze the effectiveness of the ad campaigns.

15.3 C
Cheshire
Friday, April 4, 2025

Manchester Entrepreneurial Female Duo Combine Fashion, Science and Sustainability in Launch of New Luxury Fashion Brand

  • New Manchester-based fashion brand, SNOODY™, created by Lucy Hope and Karen Seddon and supported by a collective of fashion designers, material technologists, sustainability experts and scientists
  • Incorporates material technology by Virustatic® which was awarded a prestigious Business of Fashion, Textiles and Technology (BFTT) grant to develop sustainable textile coatings
  • Genderless over-sized luxury apparel with signature piece being its ‘Snoody’ priced at £75
  • The Snoody’s in-built snood material can protect wearers from airborne nasties and incorporates viruferrin® protein technology

A new Manchester-based luxury fashion brand has launched after two female entrepreneurs saw the opportunity to combine their expertise in fashion and science.

Genderless online luxury fashion brand SNOODY™  (www.snoody.store) based between The Yard at Cheetham Hill, Manchester’s fashion and creativity hub and Alderley Park, Cheshire, the home of world-leading science, is set to launch this week which will see its first line go live which includes its signature piece which is its oversized hoody, aptly named Snoody, priced at £75.

The product’s unique, as it combines 100% certified organic cotton material, which is completely pesticide and fertiliser free with a lower water footprint than conventional cotton, as well as featuring an in-built snood, which is the science part, providing aerosol filtration and incorporating Virustatic® innovation award-winning technology, that can be pulled up and down as needed.

The business has been quick to market thanks to science firm, Virustatic, being awarded £150,000 in funding by the Business of Fashion, Textiles and Technology (BFTT) (www.bftt.org.uk) to develop its sustainability-driven, innovative textile coating to replace the use of metal-based chemicals for the antimicrobial treatment of fabric and textiles and has led to the creation of new products.

The prestigious award has funded the salary of sustainable chemist, Dr Joseph Houghton, who has joined the Virustatic team. He has been helping deliver the testing virustatic® technology on new circular and biodegradable sustainable materials and is helping drive the project forward in partnership with world-leading sustainability experts, material technologists and green chemists within the BFTT at the University of Leeds and University of the Arts London (UAL).

Talking about SNOODY™’s launch Karen Seddon, a fashion expert from Cheshire with over 25 years of experience, and part of the founding duo said: “This brand really is a culmination of British talent, expertise, and innovation. Lucy and I have brought together a collective to support our knowledge and expertise to really launch something different. It’s not been an overnight thing; it’s been years in the making. We wanted to change the game when it came to sustainable fashion, and we believe we have with our signature launch product the Snoody, its material and ‘snood’ is somewhat futuristic.

“All of our colours and designs are ‘less is more’ but we have not skimped on the fabric quality. Each one is made with super soft, brushed back 100% organic cotton and you can just feel the superiority when you touch and wear it.

“I am so proud to be part of this launch and we can’t wait to see what consumers and the industry alike think of our new products and brand.”

The collective has focused on creating planet-positive apparel that uses natural proteins to replace the over-use of metal-based chemicals in textile supply chains.

Lucy Hope, from Marple Bridge, the development director at Virustatic®, the science organisation that brings the science credentials to the dynamic expert team, also commented on the launch: “Since the inception of Virustatic® we have been keen to develop the use of our award-winning natural protein technology for the greater good and, after meeting Karen and her fashion team, we just couldn’t turn down the opportunity to create something unique.

“We believe this range, and the signature product is the perfect balance between luxury fashion, comfort and in-built science-backed technology that can help not only keep wearers warm but also protected.

“The overuse of metal-based chemicals in the fashion and textile industry is concerning to all industry insiders. Virustatic® is committed to researching and developing renewable, biobased, antimicrobial textile solutions to reduce the environmental burden of harmful chemicals used in the industry.

“The Viruferrin® coating that’s placed onto every in-built snood contains a biobased naturally occurring protein coating that electrostatically enhances the material to filter airborne nasties. When worn, the snood material can also conveniently filter out environmental pollution. It’s the perfect piece of apparel for the winter for so many reasons and I just can’t wait to see the British public buying, wearing, and reaping the benefits of these.”

The ‘Snoody’ range is only currently available from the SNOODY™ website: www.snoody.store and is priced at £75 for launch, RRP £90.

spot_imgspot_img

Latest

ECB Intraday Liquidity Framework Offers Direction—But Practical Compliance Still a Major Challenge

The European Central Bank’s (ECB) newly established intraday liquidity...

£10,000 reward to identify mother of baby found in Kirkham brook

Crimestoppers is offering a reward of up to £10,000...

Cheshire charity wins prestigious national award

The Deaf and Sensory Network (DSN) has been hailed...

Batman star Val Kilmer dies, aged 65

Hollywood star Val Kilmer, best known for his roles...
spot_imgspot_img

Newsletter

Don't miss

ECB Intraday Liquidity Framework Offers Direction—But Practical Compliance Still a Major Challenge

The European Central Bank’s (ECB) newly established intraday liquidity...

Thousands Risk Losing Personalised Number Plates as DVLA Enforcement Tightens

A growing number of private number plate holders across...

Batman star Val Kilmer dies, aged 65

Hollywood star Val Kilmer, best known for his roles...

Arighi Bianchi’s Spring Sale: Exclusive seasonal savings across the store and online

Explore fresh finds for Spring 2025 with discounts on...

More News

A New Era in Conveyancing: Kaur Sutherland Pioneers Balanced Practice

In today’s high-pressure legal environment, conveyancing firms are being forced to rethink how they manage rising client demands, maintain business health, and protect staff...

Your Help Hub Charts Ambitious 2025 Vision as UK Trades Seek Stability

Off the back of a breakthrough year and recent award recognition, UK contractor platform Your Help Hub is setting its sights high for 2025....

Arighi Bianchi’s Spring Sale: Exclusive seasonal savings across the store and online

Explore fresh finds for Spring 2025 with discounts on furniture, flooring, homewares, accessories, and more! Arighi Bianchi’s Spring Sale offers up to 25% off across...