Inc & Co, the investment group known for its diverse portfolio, announces its acquisition of Studio Pia, an ethical luxury lingerie company founded in 2017 by Pia Harpur. This move highlights Inc & Co’s strategic expansion into the retail sector, focusing on unique, sustainable brands.
Studio Pia, launched by Pia Harpur with a vision of blending ethical practices with avant-garde design, has distinguished itself through its exceptional craftsmanship. Under the terms of the acquisition, Harpur will continue to lead the company, collaborating with Inc & Co to enhance the brand’s global presence.
The expansion plans set out by Inc & Co include broadening Studio Pia’s reach through wholesale channels, pop-up stores, concessions worldwide, and partnerships with premium third-party websites. This strategy aims to improve accessibility to the brand’s innovative luxury lingerie, thereby increasing its market penetration.
Jack Mason, CEO of Inc & Co, expressed his enthusiasm about the acquisition, noting, “This marks a significant milestone for Inc & Co as we continue our expansion into retail alongside Studio Pia, whose management retains a level of equity. Customers love Studio Pia’s environmentally friendly and sustainable lingerie, and I’m thrilled that we’ll be bringing the brand to even more customers across the globe. Our in-house commercial and finance team will work closely with Studio Pia, allowing the team to focus on creating award-winning luxury lingerie.”
Pia Harpur shared her optimism about the partnership’s potential, stating, “I’m very excited for this next chapter in the Studio Pia story. Having built the brand over the ups and downs of the last 7 years, now feels like the perfect time to bring in the expertise needed to take the brand to the next level. Inc & Co is the perfect partner to help us achieve our ambitions. Their expertise will help open doors that were previously inaccessible to Studio Pia, and with their support, we can access new opportunities and reach a wider audience who align with Studio Pia’s ethos of reimagining ethical luxury fashion and embracing individuality.”
Harpur also revealed plans for a brand refresh and a relaunch of the company’s website aimed at expanding their digital footprint. Additionally, a new collection is set to release in Autumn/Winter 2024, promising a revamp of beloved designs and further solidifying the brand’s commitment to ethical luxury worldwide.
The partnership between Studio Pia and Inc & Co represents a powerful synergy aimed at redefining the landscape of luxury lingerie through sustainable and innovative approaches. This collaboration is set to create new shopping experiences and opportunities for consumers eager for ethically produced luxury goods.
