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Cheshire
Thursday, March 27, 2025

Timeline Launches Revolutionary Digital Letters of Authority with The Pension Lab to Address a £442m IFA Challenge

Timeline has introduced a new digital innovation to its ecosystem for financial advisers, aimed at tackling an issue that costs IFAs hundreds of millions of pounds annually.

The Pension Lab, who has partnered with Timeline on this initiative, previously revealed that inefficiencies in processing the 3.9 million Letters of Authority (LOAs) issued every year waste a staggering £442 million in the financial advice sector. The traditional LOA process is marred by delays of up to 59 days and outdated requirements such as wet signatures on paper forms, creating frustration for both advisers and their clients.

LOAs are essential documents that allow financial advisers to gather necessary information from financial institutions on behalf of their clients, ensuring they provide tailored, compliant advice. However, the current LOA process is largely manual, involving extensive paperwork, inconsistent procedures, and the need for physical signatures, all of which contribute to delays and errors.

The Solution: A Digital Transformation

To address these challenges, Timeline has partnered with The Pension Lab to introduce a cutting-edge digital solution that automates and streamlines the LOA process, reducing administrative workload by up to 80%. This integration transforms the manual LOA workflow into a seamless digital experience, allowing advisers to create, submit, track, and receive LOAs electronically, complete with automated follow-ups.

Abraham Okusanya, CEO of Timeline, commented:

“We fully understand the huge frustrations financial advisers face with the current LOA process, which is a huge cost to not only themselves but also the environment, one which is set to increase. This is why we’ve delivered a complete digital solution for LOAs in line with our integrated ecosystem built for modern financial advisers.”

Steven Rowe FPRS, Chartered Financial Planner at Lucent Financial Planning, who recently trialled the system, remarked:

“The LOA thing is the best thing that has ever happened to me. I did a test. Got it all back in 4 days and only took 3 minutes. I wouldn’t even have found our existing form in that time.”

Scott Phillips, CEO and founder of The Pension Lab, added:

“Timeline is dedicated to empowering financial advisers through cutting-edge technology, data, and methodology, which makes our collaboration a natural fit for delivering a truly innovative digital LoA service.”

The Cost of Inefficiencies: The Data

  • Time Taken: LOAs can take anywhere from 7 to 59 days to complete, with advisers spending between 30 and 90 minutes per LOA.
  • Environmental Impact: Roughly 2,800 trees are needed annually to offset the environmental effects of the current LOA process.
  • Workload: Each LOA requires an average of 2.4 follow-ups, with 391,800 wet signatures needed every year.
  • Growing Demand: The introduction of pension dashboards is expected to increase the number of LOAs significantly, potentially by eight times.

Through the “Log Your LOA Pain” campaign, Timeline is committed to helping financial advisers by addressing LOA inefficiencies and offering a sustainable digital solution. This initiative reflects Timeline’s ongoing commitment to innovation in the financial sector, enhancing client services, and improving operational efficiency.

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