Brickhouse has launched their brand new film studio, in the Northwest (Manchester), which challenges clients to observe how techniques and technology can highlight their products more efficiently, leading to more sales.
Brickhouse is leading the way in its industry by channeling their innovation and creativity to the use of online advertising. The company recently grew to 4 divisions including; Cinematic, CGI + Animation, Aerial, and Lab. The new studio enables the team to enhance their filmmaking capabilities and increase production value.
Aimed toward new clients and agencies, the ‘Brickhouse Lab’ will create a range of product content (launch videos, demo videos, unboxing videos, testimonial videos etc.) to attract, inform, engage and nurture client customers.
Installed by ‘Do Not Bend’ (www.donotbendproductions.com), the in-house film studio features state-of-the-art technology, camera equipment, lighting equipment, grip equipment, green screen and an infinity cove as well as in-house props and costume.
Backed up by a top in house team of talented creatives, producers, videographers and editors, this ideal combo means footage can be out of the camera and into the edit within minutes, enabling an even greater scope for experimentation and discovery. With everything under one roof the result will be faster turnaround times and increased flexibility in meeting specific client needs.
For bespoke requirements, Brickhouse Lab can also provide models, large props and specialist filming and lighting equipment upon request.
All in all, the Lab is a one-stop shop for high-quality content, in volume and at speed. And as time goes by Brickhouse is fully committed to continuing its investment and development.
Strategic Director Mike Herbert said: “We are firm believers that you never get anything good without experimenting and that’s why we called it the Lab. It’s our playground, the place where we discover new stuff to the benefit of the clients we work with.”
“Our plan is to build our knowledge, our capabilities and momentum. When it’s maxed out, we’ll look to move the concept further with another space. We’ll also continue investing in the right people and equipment to make further inroads into new markets.”
Creative Director Richie Lattin said: “Our clients’ goal is to have considered creative work that tells a story which is both valuable and entertaining for their audiences. But they also know that the relentless need for content often puts strain on that goal. The Lab means we can find a better balance between the two.
We can work with our clients to create brilliant creative film campaigns, then use the Lab to produce that content periodically as required, quickly and at scale. This means we have the ability to experiment, try new techniques and designs, and even implement AI solutions into VFX and graphics, but maintain that essential goal of outstanding work. “
Mike Herbert continued: “With our industry knowledge and experience, we are excited to provide high levels of expertise for any project that comes our way.”
“It’s not a huge studio but it is a huge advantage for us and the clients we work with. By having the Lab alongside our production facilities, we’re all set up to produce quality, speed and volume. We’re incredibly pleased with how it’s turned out.”
Brickhouse invites existing and new clients to experience the Brickhouse Lab and work together to produce their next big project. Contact Brickhouse today to schedule a consultation on how to bring that creative idea or vision to life.
