Eastnole, the visionary brand behind the highly acclaimed Yoback, is thrilled to announce a captivating week-long pop-up shop at John Lewis, Trafford Centre, in partnership with The Great Brand Exchange. From June 19th to 26th, customers will have a unique opportunity to explore the transformative benefits of this revolutionary product firsthand, as Yoback presents its first-ever retail showcase.
At the pop-up shop, customers can engage in hands-on demonstrations led by certified yoga teachers, experiencing the alleviation of muscle tension throughout their entire body. In addition, exclusive offers await, including significant discounts, a complimentary exercise e-book, and a 30-day money-back guarantee.
Yoback has garnered prestigious accolades in its inaugural year, securing the titles of ‘Most Innovative Yoga Product 2023’ at the UK Enterprise Awards and ‘Most Innovative Fitness Product 2023’ at the UK Business Excellence Awards. The product also achieved recognition at last year’s Elevate Arena, the UK’s largest physical therapy tradeshow.
The brainchild of Gary Watts, Yoback was born out of his dissatisfaction with conventional products such as foam rollers, which proved too painful and failed to deliver a deep stretch. Additionally, he grew tired of the financial burden of monthly chiropractor fees. “Traditional stretching products were impractical and cumbersome for a modern, on-the-go lifestyle,” shares Gary. “After years of regular chiropractic visits and massages, I realised the need for a portable, versatile solution that caters to all body shapes and sizes, providing a relaxing and pain-free stretch from head to toe. Now, even my own chiropractor sells it in his clinic!”
Testimonials from satisfied customers attest to the transformative impact of Yoback on their lives. Matt O enthusiastically shares, “Absolutely amazing…this product resolved my decade-long hip/L5 pain.” Similarly, Dan K highlights the multifunctionality of Yoback: “I particularly enjoy using one section at work to relieve back tension while sitting at my office chair. The other two sections are perfect for simultaneously stretching the calves. It is also highly effective for back and neck stretches when lying down.”
In alignment with Eastnole’s commitment to promoting individual well-being, £1 from every Yoback sale is donated to the Give Back Yoga Foundation UK, supporting yoga lessons for cancer patients and survivors.
Bid farewell to tight and stiff muscles, and embark on a journey of instant relaxation today. Visit the Yoback pop-up shop at John Lewis, Trafford Centre from June 19th to 26th, and discover the powerful muscle relief provided by Yoback firsthand. Don’t miss out on the exclusive event-only offers available during this period.
To learn more about Yoback, please visit their website at www.eastnole.com or contact founder Gary Watts at gary@eastnole.com.
